Problem: Amethyst Bay Resort requested a magazine ad for their resort, encouraging visitors to stay at their new property. The advertising campaign requested a magazine ad and a web banner for their new property in St. Thomas, Virgin Islands. The client provided a branding style guide with approved branding information, i.e., logos, fonts, and an approved color palette.

Solution: Brainstorming was the first step. I researched St. Thomas to learn more about the location, climate, recreational activities, etc. Then, I made a list of the thoughts and feelings conveyed by St. Thomas, resort, spa, beaches, water, and other similar words. St. Thomas appeals to various travelers and guests looking for an active vacation, a romantic getaway, time with friends, and a time for rest and relaxation. The next step was to generate a list of activities for these potential visitors, such as snorkeling or cliff diving for our active visitors or appealing to visitors looking to relax and refresh with a day poolside or a sunset cruise. I searched keywords like luxury, resorts, spas, snorkeling, relaxing, water, and sunsets to obtain images that conveyed the message, inviting our target audience to check out this resort. The style guide provided the client’s chosen typography and color palette. The typography uses variations of an Arial font.

Creator: Tina Byrne
Client: SNHU Coursework
Tools: Adobe Illustrator, Adobe Photoshop
Delivered: 2023